Amazon Frustration-Free Packaging

Keep your eyes peeled for a new option at checkout the next time you make a purchase at Amazon.com. This holiday season the online retailer is offering Frustration-Free Packaging on select toys and consumer electronics, with plans to eventually offer the packaging option on everything they sell.

Amazon is working with manufacturers to create the packaging, so there is no waste created by repackaging products. The simplified boxes eliminate hard-to-open plastic clamshells, wire ties, and extra materials designed for brick and mortar stores, in favor of efficient, recyclable paper packaging and plastic bags. In addition to being more consumer-friendly, the packaging is better for the environment, as it requires less energy and raw materials to produce, and smaller packages use less fuel to ship. Let’s hope more online retailers follow Amazon’s example.

Check out the tumbler. Sweet.

Check out the efficiency.

Your hands (and the environment) will thank you.

Thanks to TheDieline.com for bringing this to our attention!

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